Wednesday, May 6, 2009

Marketing Me

A student in my calligraphy class teaches a graduate level Marketing class at a local college. She asked if I would like to be the final project. I saw this as a wonderful opportunity. The students would have a real world case to work on, and I'd benefit in an area where I'm severely lacking. Besides, it would be all about me. Monday last, I was invited to the presentations.

From a teacher's point of view, I was fascinated by the creative process. The students were divided into groups. Each group was given the same basic information (factoids about me and what I do, my CV) and then told to be creative. Though there were common threads (website, pricing), each group had a different take on how to grow my business. There were some great suggestions. The teams gave me so many things to think about. My mind is reeling with possibilities.

I'd like to thank all the students for their enthusiasm and hard work. Your presentations were polished and insightful. Presentations have certainly come a long way from a blackboard and a pointer or more commonly, the back of a napkin. I loved the company names, titles, acronyms, artwork and props. My jury is still out on the value of Twitter. (-; I think you all deserve an A.

Thank you, SB, for allowing me to sit in on the class. I gained so much from this experience.


  1. Cool... Personally, I find twitter annoying, but that's me. Was there another suggestion you knew you were going to instantly snap up?

  2. Yes, Nutter. They all suggested I revamp my website. So that will be the first order of business.

  3. Thanks for letting me live vicariously through you during this marketing analysis. I can't wait to see what you come up with out of their suggestions.

  4. What a fun project. The students get to work on a real life project, not just some made up scenario. And you get all the ideas to work with.